[Air-L] Research on "passive" social media use?

[Derek Hansen]

You may be interested in an article I recently wrote looking at
passive use in the context of reusing technical support messages. Some
statistics are provided on list archive use that I believe are unique
in the literature, as well as qualitative findings describing the
challenges of reusing other's content.

Hansen, Derek. Overhearing the Crowd: An Empirical Examination of
Conversation Reuse in a Technical Support Community. Communities and
Technologies, 2009. University Park, PA.

Derek

On Fri, Nov 6, 2009 at 11:10 AM, Gil De Zuniga, Homero
<hgz at austin.utexas.edu> wrote:
> Robert, Amparo and all ~
> Yes, I have nothing against other operationalizations of the dichotomous relationship between the users and the medium. For my studies I used active vs. passive, as it reflected more active users versus somehow more passive ones. That doesn't necessarily mean passive blog users are 1) passive for everything they do in the Internet and 2) active media information seekers, as they "actively" browse information and blogs over the Internet.
> To be honest, I am not so concerned about the tag we use for describing the phenomenon (and others may be and that is fine). We could say super active and less active, or use many other labels or tags: observes, silent participants, etc... I am most interested in analyzing the possible differences between both categories regardless of the name : -)
> Best,
> HGZ
>
> Homero Gil de Zúñiga
> Assistant Professor
> Director, Center for Journalism & Communication Research
> School of Journalism
> College of Communication
> University of Texas - Austin
> www.utexas.edu
> Voice (512) 471 6323
> Fax (512) 471 7979
>
> From: MARIA AMPARO LASEN DIAZ [mailto:alasen at cps.ucm.es]
> Sent: Friday, November 06, 2009 8:30 AM
> To: RBerkman at aol.com
> Cc: Gil De Zuniga, Homero; air-l at listserv.aoir.org
> Subject: Re: [Air-L] Research on "passive" social media use?
>
> yes, or "silent participants", which is already used. Bearing in mind as it was noted on Sharon's post, that these silent participants can be "talking" (commenting, posting or reacting) elsewhere, online and offline too.
>
> Amparo
>
> ----- Mensaje original -----
> De: RBerkman at aol.com
> Fecha: Viernes, Noviembre 6, 2009 14:19
> Asunto: Re: [Air-L] Research on "passive" social media use?
> A: hgz at austin.utexas.edu, air-l at listserv.aoir.org
>
>> What about just "observers"?
>>
>> Robert Berkman
>> Associate Professor, Media Studies
>> The New School
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>
> Amparo Lasén Dpto Sociología I Facultad de Ciencias Políticas y Sociología UCM Campus de Somosaguas Pozuelo de Alarcón 28223 0034913942899 alasen at cps.ucm.es
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