[Air-L] Pressure groups and influence on Twitter

[Alette Schoon]

Hi members

I am currently supervising a PhD student who is examining how pressure
groups like NPOs get their talking points into the mainstream media and
public domain through using social media, especially Twitter.  I was hoping
members could provide some guidelines on useful literature to frame this
discussion. The student is looking at public spheres and networked publics,
but this seems not to engage sufficiently with the idea of actively
strategizing around constructing messages to be taken up by the public.  I
was hoping there is literature that takes theories of agenda setting and
influence/persuasion into the social media realm.

I will really appreciate your suggestions.

All the best
Alette


Alette Schoon (PhD)
Senior Lecturer
Video and Multimedia Production
School of Journalism and Media Studies
Rhodes University
South Africa
https://www.researchgate.net/profile/Alette_Schoon