[Air-l] Doctoral Seminar "Qualitative Research Methods" ----> Highly recommended !

[Ken Friedman]

Dear Colleagues,

The annual University of Southern Denmark research seminar
in qualitative methods will be held this year from November 19 to
November 25.

A wide variety of issues and methods covering a rich spectrum
of perspectives from classic ethnomethodology and anthropology
to postmodern and hermeneutical perspectives.

This is an unparalleled annual event with extraordinary scholars.
The framework is marketing, but researchers in areas from design and
consumer studies to cultural studies and social science can benefit
from participating.

Scholars who are accepted pay no tuition fee. Everyone covers his
or her own travel and expenses.

Fully accredited with 5 ECTS course credits.

Highly recommended.

Best regards,

Ken Friedman, Ph.D.
Associate Professor of Leadership and Strategic Design
Department of Technology and Knowledge Management
Norwegian School of Management

Visiting Professor
Advanced Research Institute
School of Art and Design
Staffordshire University



Doctoral Seminar "Qualitative Research Methods"

A 7 days intensive Ph.D. seminar to be held at the University of 
Southern Denmark, Odense Main Campus

From Monday November 19, to Sunday November 25, 2001

Department of Marketing
Southern Denmark University, Odense Main Campus
Campusvej 55,
DK-5230 Odense M, Denmark

Program Chair: Dominique Bouchet

Email: dom at sam.sdu.dk

Program Secretary: Christina Langkilde

Email: cll at sam.sdu.dk

Phone: [45] 65 50 3264

or:

[45] 6550 1000 ask for 3264

Fax: [45] 66 15 51 29)


Objective of the seminar: The course aims to provide researchers with 
a thorough knowledge of qualitative methods as they are developed and 
used in social research today. The main purpose of this course is to 
enable the researchers to generate helpful methodological insights 
into their own research, resulting in a methodologically well 
grounded, up-to-date, interdisciplinary, reflexive research.

Emphasis is placed on methodologies encountered in anthropology, 
consumer research, cultural analysis, ethnomethodology, ethnology, 
epistemology, grounded theory, hermeneutics, history of ideas, 
literary criticism, marketing, phenomenology, psychology, semiotics, 
social psychology, sociology, system theory, and visual anthropology.

Keywords are: adaptive methodology, analogy, autodriving, completion, 
complexity, consistency, content analysis, creativity, discourse 
analysis, empathic understanding, ethics, epitomizing, focus group, 
hierarchy of ideas, information, interpretation, interviewing 
techniques, introspection, involvement, naturalistic inquiry, 
observation, participant observation, picturing, projective 
techniques, reflexivity, significations, symbols, theoretical 
grounding, triangulation, validity, Weltanschauung.

There will be an emphasis on the ethical problems connected with 
information gathering, writing, and utilization of the research.

Central theoretical and practical contributions from the classical as 
well as the most recent literature on qualitative methods will be 
discussed. That is, contributions from applied semiotics (as 
developed by the late lamented Jean-Marie Floch), projective 
techniques, participant observations, focus group, interviewing 
techniques and the like will be evaluated.

Teachers: The lecturers will include

Professor Dominique Bouchet,
Associate Professor Soeren Askegaard
Associate Professor Per OEstergaard,

Department of Marketing and Communication,
Faculty of Social Sciences,
University of Southern Denmark, Odense

Professor A. Fuat Firat
Arizona State University,

Christian Alsted
Alsted Marketing Research in Copenhagen.

Location: This course will take place at The University of Southern Denmark.

Language: The course is taught in English.

Number of course credits: 5 ECTS Credits

Number of participants: A limited number of 25 students will be 
enrolled in the course.

Prerequisites: No particular prerequisites required for Ph.D. students.

Literature: Classical as well as the most recent literature on 
qualitative methods and internationalization will be utilized. This 
will cover contributions from different areas including applied 
semiotics, projective techniques, participant observation, focus 
groups, and interviewing techniques. The reading list will be sent to 
the participants after registration. Participants who already read 
some of the proposed literature will be provided with more advanced 
references. A bibliography is available.

Time of evaluation: After the course has been completed.

Examination requirements: The participants are evaluated against a 
background of active participation as well as a brief report exposing 
the results of a given exercise to be carried out after the course. 
The report must be submitted no more than three months after the 
course has been held. The report will be evaluated by at least two of 
the faculty members. Assessment is made using the criterion 
passed/not passed.

Program fee: There is no course fee for participants in this course. 
However, all meals, lodging, and transportation costs are at the 
expense of the participants. In order to get discounts, all meal and 
lodging arrangements - as well as bus transportation in Odense - will 
be made by the program secretary. The participants will be billed 
these expenses which are not expected to exceed 4000 Danish Crowns.

Registration: Please inform as soon as possible if you wish to 
attend. A single page application including a recommendation from 
your adviser should be sent as soon as possible to our program 
secretary (Christina Langkilde, cll at sam.sdu.dk, Fax: 00 45 66 15 51 
29).

Do not make your own hotel reservations. Special rates are available 
through our program secretary for the first nights in Odense and all 
lodging and meal expenses are included in the seminar fee which is 
not a program fee as it only includes lodging and meal expenses as 
well as local city bus tickets.

PROGRAM

The program consists of one intensive week of lectures and exercises. 
Before, during and after this seminar week, the students will be 
required to collect data either for their own research project or 
just for this course in order to learn the data collecting and data 
interpreting techniques. They will be also encouraged to interact 
with other seminar participants.
Readings for each session presented by the faculty will be provided 
for those who register for the seminar, and a bibliography will be 
recommended for the students to select readings from during their 
research efforts after the seminar.

Theoretical presentations by senior faculty members will alternate 
with reports, field research and experiments by the participants.


Monday, November 19, 2001:

13.00 - 15.30:

"Semiotics. Creating Enlightening Differences Part I" by Dominique Bouchet

16.00 - 18.00:

"Semiotics. Creating Enlightening Differences Part II" by Dominique Bouchet

18.00 - 19.00:

Dinner on Campus at University of Southern Denmark

19.00 - 22.00:

Student-presentations of their research project and discussion of the 
methodologies used. Each student is required to question another 
participant on his or her research perspective.

Tuesday, November 20, 2001:

9.30 - 10.15:

"Principles of Observation Techniques" by Dominique Bouchet

10.30 - 11.30:

"Principles of Participant Observation Techniques" by Dominique Bouchet

11.30 - 12.30:

Lunch on Campus

13.00 - 18.00:

Exercises: Observations on the Market Place
(Retail Stores, Shopping Malls, Department Stores, and the like.).

19.00 - 20.00:

Dinner at Froggy's Café, Vestergade 68

Wednesday, November 21, 2001:

9.30 - 12.00:

Making Sense of the Observations Made on the Market Place. Part I: 
Organizing the Observations and Discussions.

The students discuss their observations in groups.

12.00 - 13.00:

Lunch on Campus

13.00 - 14.30:

"Visual Data Collection" by A. Fuat Firat

15.00 - 16.30:

"Writing Field Notes" by A. Fuat Firat

17.00 - 18.30:

Making Sense of the Observations Made on the Market Place Part II:

Preparing Presentations

The students discuss further in groups their observations and prepare 
their presentations.

19.00 - 20.00:

Dinner at Froggy's Café, Vestergade 68

Thursday, November 22, 2001:

9.30 - 12.00:

Making Sense of the Observations Made on the Market Place Part III: 
Presentation and Discussion

The students present their observations in groups. Some faculty 
members are present.

12.00 - 13.00:

Lunch on Campus

13.00 - 15.00:

"Projective and Enabling Techniques" by Soeren Askegaard

15.30 - 18.30:

"Group Exercises in Projective and Enabling Techniques Part I" lead 
by Per OEstergaard.

19.00 - 20.00:

Dinner on Campus

20.00 - 21.30:

"Group Exercises in Projective and Enabling Techniques Part II" lead 
by Per OEstergaard.

Friday, November 23:

10.00 - 12.00:

"Qualitative Methods as we use them in Alsted Research. Presentation 
of a case. " by Christian Alsted

12.00 - 13.00:

Lunch on Campus

13.00 - 16.00:

"Open guest lecture" by A. Fuat Firat

This means that colleagues will join us to listen to this lecture 
which is also offered as part of our Research Seminar at the 
department.

16.30 - 18.30:

The students discuss in groups and prepare a presentation for Sunday morning

19.00 - 20.00:

Dinner at Froggy's Café, Vestergade 68

Saturday, November 24:

9.30 - 10.30:

"Qualitative Data Coding Procedures" by A. Fuat Firat.

11.00 - 12.00:

"Data Analysis in Qualitative Research" by A. Fuat Firat

12.00 - 13.00:

Lunch on Campus

13.00 - 16.00:

Demonstration of a qualitative research software program by Soeren Askegaard.

16.30 - 18.30:

The students discuss in groups and prepare a presentation for Sunday morning

19.00 - 20.00:

Dinner at Froggy's Café, Vestergade 68

Sunday, November 25:

9.30 - 12.00:

Individual Presentations of Student Reflections.

Each student presents the results of her/his qualitative reflections 
and investigations related to his or her research project. Discussion 
and critique of each presentation by students and Seminar Faculty.

12.00 - 13.00:

Lunch on Campus

13.00 - 14.00:

"Epistemological Perspectives on Qualitative Research" by A. Fuat 
Firat & Dominique Bouchet

14.30 - 15.30:

Plenary discussion on interpretation, reliability and validity - lead 
by A. Fuat Firat and Dominique Bouchet. The participants will be 
asked to prepare this session by reading articles such as:

Kirk, J., & Miller, M. L. (1986). Reliability and Validity in 
Qualitative Research. Newbury Park-London-New Delhi: Sage.

Manning, P. K., & Cullum-Swan, B. (1994). Narrative, Content, and 
Semiotic Analysis. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook 
of Qualitative Research (pp. 463-477). Thousand Oaks-London-New 
Delhi: Sage.

Kvale, S. (1994). Validation as Communication and Action. On the 
Social Construction of Validity. In Postmodernist Approaches to 
Validity in Qualitative Research. American Educational Research 
Association Conference. New Orleans, April 4-8, 1994:

15.30 - 16.30:

Evaluation of the Seminar.

16.30:

END OF SEMINAR (trains leave from Odense Station westward towards 
Aarhus at 17.04, 17.14, 17.31, 18.04, 18.14 and so on and eastward 
towards Copenhagen at 16.47, 17.06, 17.47, 18.06, 18.15 and so onŠ 
(those leaving at '.06 and westward at '14 are more expensive and a 
little faster).

LITERATURE

The literature will be chosen depending of the field of research of 
the participants and will be communicated upon registration. 
Participants will be asked to read a few hundred pages of informative 
and inspiring literature before they come to the seminar. But you can 
already start reading the books by Jean-Marie Floch, Grant McCracken 
and Shay Sayre mentioned below.

Consulting some of the following books can give an idea of the 
subjects approached in this doctoral seminar:

Briggs, C. L. (1986). Learning how to Ask: A Sociolinguistic 
Appraisal of the Role of the Interview in Social Science Research. 
Cambridge: Cambridge University Press.

Collier Jr, J., & Collier, M. (1986). Visual Anthropology. 
Photography as a Research Method. Albuquerque: University of New 
Mexico Press.

Denzin, N. K., & Lincoln, Y. S. (Eds.). (1994). Handbook of 
Qualitative Research. Thousand Oaks-London-New Delhi: Sage.

Floch, J-M (2000). Visual Identities. London & New York: Continuum.

Gordon, W., & Langmaid, R. (1988). Qualitative Market Research. A 
practicioner's and Buyer's Guide. Brookfield USA: Gower.

McCracken, G. (1988b). The long Interview. Newbury Park, Ca.: Sage.

Mucchielli, A. (1991). Les méthodes qualitatives. Paris: Presses 
Universitaires de France.

Sayre, S. (2001). Qualitative Methods for Marketplace Research. 
Thousand Oaks, London, New Delhi : Sage.

Silverman, D. (1993). Interpreting Qualitative Data. London-Thousand 
Oak-New Delhi: Sage.

Strauss, A., & Corbin, J. (1990). Basics of Qualitative Research. 
Newbury Park, Ca.: Sage.

Van Maanen, J. (1988). Tales of the Field: On Writing Ethnography. 
Chicago: University of Chicago Press.

THE FACULTY

Christian Alsted is a former Associate Professor at the Department. 
of Marketing at Copenhagen Business School and now Director of Alsted 
Marketing Research. He holds a master degree in Film Semiology and a 
Ph.D. in Š etcŠ

Soeren Askegaard is Associate Professor at the Department of 
Marketing at University of Southern Denmark, Odense Main Campus. He 
is also Professor at Lund University, Sweden. He has a M.A. in Social 
Sciences from Odense University, a post-graduate Diploma in Political 
and Social Communication from the Sorbonne University and a Ph.D. in 
Business Economics from Odense University. His research interests 
generally lie in the fields of consumer behaviour analysis from a 
cultural perspective and qualitative research methods. He has 
published in various journals and anthologies and co-authored a book 
on life style analysis as well as an international textbook in 
consumer behaviour. He has been invited to teach and lecture at other 
graduate business schools in Denmark, USA, Sweden, Poland, UK, 
Turkey, Belgium and France, and he has spent longer terms as visiting 
professor at the University of California, Irvine and Bilkent 
University, Ankara.

Dominique Bouchet has lived in Denmark for 25 years. He was born in 
Paris in 1949 where he was educated in business economics (ESSEC), 
international economics (Sorbonne), sociology (Paris 7), town 
planning (ENPC) and Latin American Studies (IHEAL). He has been an 
associate professor in international economics and an associate 
professor in sociology and social psychology and is now Professor of 
International Marketing at the Department of Marketing at University 
of Southern Denmark, Odense Main Campus. He is also Professor II at 
BI in Oslo. His main research interest is in social change and 
cultural differences. He studies the importance of the cultural 
dimension in international marketing and management. He teaches 
courses in cross-cultural marketing, cross-cultural communication, 
socialpsychology and cultural analysis in relation to marketing and 
management, marketing and social change, advertising, semiotics. He 
has given Ph.D. lectures and courses at The Kellogg School of 
Management, Northwestern University, at Arizona State University, at 
the University of California at Irvine, at Stockholm University, 
Paris Dauphine, Paris Sorbonne, Universidad de Valladolid, 
Universidad de Valencia, ESADE in Barcelona and for EAISM and for 
EDAMBA (Two European Business Research Associations organizing 
international doctoral courses). He has organized several doctoral 
courses in Business Research, Qualitative Methods, and Semiotics. He 
has also taught in Belgium, Norway, China, Japan. Dominique Bouchet 
is the author or co-author of more than 20 books and 80 articles in 
ten languages. He is on the editorial board of several European and 
American journals. Frequently used in the media (more than fifty 
columns, hundreds of interviews), he is also a consultant to many 
European firms for top level management/marketing decisions, and an 
invited speaker by many companies.

Fuat Firat is Professor of Marketing at Arizona State University 
West. He received his degree in economics (Licenciè en Economie) from 
the Faculty of Economics, _stanbul University, in 1970 and his 
doctorate in marketing from Northwestern University in 1978. He has 
held academic positions at Istanbul University, University of Texas 
at Dallas, Appalachian State University, and visiting positions at 
University of Maryland, McGill University, and Odense University. His 
research interests cover areas such as macro consumer behavior and 
macromarketing; postmodern culture, the consumer, and marketing; 
transmodern marketing strategies; gender and consumer research; 
marketing and development; and interorganizational relations. His 
work has been published in a number of journals, including 
International Journal of Research in Marketing, Journal of Consumer 
Research, European Journal of Marketing, Journal of Macromarketing, 
Journal of Marketing, Journal of Organizational Change Management, 
Journal of International Marketing, and Journal of Economic 
Psychology, as well as in several edited books. His article 
"Consumption Choices at the Macro Level," with co-author Nikhilesh 
Dholakia won the Journal of Macromarketing Charles Slater Award, and 
his article "Liberatory Postmodernism and the Reenchantment of 
Consumption," with co-author Alladi Venkatesh won the Journal of 
Consumer Research best article award for 1995. He won the Arizona 
State University West Award of Achievement in Research, Scholarship 
and Creative Activity in the 1998-99 academic year. He has co-edited 
two books, Philosophical and Radical Thought in Marketing, and 
Marketing and Development: Toward Broader Dimensions. He is also the 
coeditor of two special issues of the International Journal of 
Research in Marketing on postmodernism, marketing, and the consumer. 
He is Co-Editor in Chief of the journal Consumption, Markets & 
Culture (CMC), and served as the President of the International 
Society for Marketing and Development (1995-1997). His latest book, 
Consuming People: From Political Economy to Theaters of Consumption, 
co-authored by Nikhilesh Dholakia, was published by Routledge, March 
1998.

Per OEstergaard is Associate Professor of Marketing in the School of 
Business and Economics at University of Southern Denmark, Odense Main 
Campus. He has taught there since 1988. He holds degrees in social 
science and philosophy from Odense University. He is a member of the 
Editorial Board at Journal of Economic Psychology and serve as 
occasional reviewer at several journals. His publications include 
contributions to anthologies, journal articles, and conference 
papers. He has conducted qualitative research projects in Denmark in 
the area of AIDS/HIV and prostitution, and children's safety. He has 
participated in a field research project in Thailand using 
qualitative methods in the study of the knowledge of AIDS. He 
participated in the "Odyssey Downunder" where a research group 
travelled through Western Australia doing qualitative research 
according to aboriginal consumer culture. Currently he does 
cross-cultural research regarding consumption patterns among young 
Turks in Denmark and Turkey. Besides interests in qualitative 
research in cross-cultural settings, he does research in the area of 
epistemology and the history of marketing theory.