[Air-l] Indian Online Media Survey
info at umindia.com
Sun Dec 1 23:50:37 PST 2002
Thank you one and all for your highly resourceful discussions. My sincere
thanks to the moderator for giving the opportunity for me to be with you.
This is Sankar, business writer, who is representing Indian Online Media
Forum (IOMF), in this mail.
IOMF is planning to conduct a survey on (a) the impact India based online
news publications have made among the consumers of news (readers/users) (b)
and how effectively have they used the interactivity of new media in terms
of building relationship with their customers (readers/users) and to
generate content (user generated content).
I need to know the details about the surveys being carried out elsewhere in
this regard (primarily checking the effectiveness of media houses in
utilising the Internet). We are framing the questionnaire, evaulating
various survey methodologies.
I shall appreciate your tips.
Thanks and best regards
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