[Air-l] Perceived Interactivity

[Jennifer Stromer-Galley]

To continue in the vein of self-promotion (a wink and smile to Sally),
Kirsten Foot and I recently published in JCMC
[http://www.ascusc.org/jcmc/vol8/issue1/stromerandfoot.html] an article
on citizens' perceptions of interactivity on political candidate
websites. It's not a scale but it might give you some ideas. 

And, I will say that Sally's work in this area is excellent.

Best wishes,
~Jenny

Assistant Professor
Department of Communication, SS 340
University at Albany, SUNY
1400 Washington Avenue
Albany, NY 12222
jstromer at albany.edu


> -----Original Message-----
> From: air-l-admin at aoir.org [mailto:air-l-admin at aoir.org] On 
> Behalf Of Jmarks930 at aol.com
> Sent: Thursday, November 07, 2002 5:22 PM
> To: air-l at aoir.org
> Subject: [Air-l] Perceived Interactivity
> 
> 
> Greetings everyone,
> 
> My name is Julie Marks, and I am a Ph.D. candidate at the 
> University of North Carolina's School of Public Health. 
> Broadly, my dissertation research is a comparison of Web and 
> print media for health promotion among teens. I am 
> particularly interested in how information processing and 
> persuasion may differ based on perceptions of interactivity 
> of the communication medium. 
> 
> To that end, I am working on developing a reliable and valid 
> scale of Perceived Interactivity that can be used across 
> different media. To date, I have only found measures of 
> interactivity developed for "new media" (i.e. Web or 
> interactive CD ROM). Are any of you familiar with the 
> Interactivity literature, or have you seen a scale which 
> assesses Interactivity of more traditional media, such as 
> print?(Yes, print can be interactive too).
> 
> Best Regards,
> 
> Julie T. Marks
> Ph.D. Candidate
> Department of Nutrition
> The University of North Carolina at Chapel Hill
> School of Public Health
> 
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