[Air-l] market research online statistics

[Matthew Allen]

Hi there Enrique, welcome to the list

I don't have stats directly, but have found the following two sites, both of
which are industry oriented, useful in teaching about online Market
Research. They might help

http://cyberatlas.internet.com/

Primarily a site that gives LOTS of the stats which MR and opinion polls
discover; however there might be material that is on the process of MR
online itself.  Lots of free basic info, ads for the very expensive detailed
reports beloved of market research firms.

http://www.quirks.com/

"Marketing Research Review"

An online trade magazine, with good short articles, and resources; has had a
lot of good discussion for and against online MR. I would imagine it has
some of the info you need.

Matthew Allen
Curtin University of Technology