[Air-l] Call for Papers- Contemporary Research in E-Marketing, Volume 1.

[Sandeep Krishnamurthy]

Some of the members of this list may be interested in this.  Please accept
my apologies for cross-posting.

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CALL-FOR-PAPERS
CONTEMPORARY RESEARCH IN E-MARKETING, Volume 1
To be Published by: Idea Group Inc., Hershey, PA.
Editor:  Sandeep Krishnamurthy, University of Washington
http://faculty.washington.edu/sandeep
E-mail: sandeep at u.washington.edu
[A copy of this Call-for-Papers in Microsoft Word format is available at-
http://faculty.washington.edu/sandeep/cfp.doc]

Description of the Book

The Internet/Web and related technologies have had a transformational impact
on the marketing function.  The four Ps of marketing [Product, Price, Place
and Promotion] have all been affected.  Digital products and services have
emerged as a major force.  New price formats such as auctions have met with
considerable success.  Distribution channels have been reshaped.  New forms
of promotion [E.g. permission marketing] have led to interesting ways of
building relationships with the online consumer.  Online communities have
provided new marketing opportunities and challenges.  The Internet has
brought us closer to the vision of a global marketplace.  Mobile
technologies now promise the creation of exciting new services based on
location-based targeting.