Apparently it's called google bombing when its part of a deliberate effort to associate a page with a phrase:(I found a ref online to someone using it in 2001) Article below outlines how its done: http://www.newsday.com/business/ny-bzgoog1206,0,2339508.story?coll=ny-bu siness-headlines Gina Gina Neff Postdoctoral Fellow Institute for Labor and Employment UCLA