[Air-l] Communication research Methods

Kumiko Aoki, Ph.D. kaoki at bu.edu
Thu Jun 12 10:47:10 PDT 2003

I've been teaching communication research methods courses for five years and
found the following textbooks useful.

Wimmer, R.D. and Dominick, J.R. (2003).  Mass Media Research: An
Introduction.  7th ed.
* Good introductory textbook with ample examples of practical applications
in mass media research.  I use this textbook for my undergraduate research

Frey, L R., Botan, C. H., and Kreps, G L. (2000).  Investigating
Communication: An Introduction Research Methods.  2nd Ed.
* Introductory, but comprehensive textbook with detailed explanation of
statistical analyses.
I used to use this book for my graduate research course.

Reinard, J.C. (2001).  Introduction to Communication Research.  3rd ed.
* Another introductory textbook focusing on quantitative research in

Babbie, E. (2004).  The Practice of Social Research. 10th ed.
* This is more for sociological research than communication research.  But,
the author explains concepts well in a friendly manner.  I use this textbook
for my graduate research course.

Hope this helps.

Kumiko Aoki, Ph.D.
Assistant Professor of Communication
Boston University
640 Commonwealth Ave.
Boston, MA 02215
tel: 617/358-1305
fax: 617/358-1301
email: kaoki at bu.edu
homepage: http://people.bu.edu/kaoki

"If opportunity doesn't knock, build a door."

> Date: Wed, 11 Jun 2003 15:13:50 -0400
> From: "Andrew Herman" <aherman at holycross.edu>
> To: <air-l at aoir.org>
> Subject: [Air-l] Communication research Methods
> Reply-To: air-l at aoir.org
> Friends-
> I wil be teaching a graduate level course on communications research =
> methods next year for the very first time.  Can any of you
> recommend some =
> good texts to use?
> Thanks,
> AH
> Andrew Herman, Ph. D.
> Visiting Associate Professor of Sociology
> College of the Holy Cross
> Worcester, MA 01610
> (508) 793-2531

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