[Air-l] online interview

[Ec.Deutskens at MW.unimaas.nl]

Dear Daniela,

I have recently finished an article where we examine the effect of the
timing of follow-ups, different incentives, length and presentation of the
questionnaire on the response rate and response quality in an online
experimental setting (Deutskens, E.C., J.C. de Ruyter, M.G.M. Wetzels, and
P. Oosterveld (2003), "Response Rate and Response Quality of Internet-based
Surveys: An Experimental Study". submitted to Marketing Letters (second
round))

I am happy to provide you with the latest version of the paper if you are
interested. You can also find more information at my website
(http://www.personeel.unimaas.nl/ec.deutskens/)


If you have questions concerning the programming of your survey, you should
look at http://www.surveymonkey.com/ , where you can easily program you
surveys for free.

Other articles that could be of interest:
Cook, C., Heath, F., & Thompson, R. (2000). A Meta-Analysis of Response
Rates in Web- or Internet-based Surveys. Educational & Psychological
Measurement, 60(6), 821-836.
Couper, M. P. (2000). Web Surveys: A Review of Issues and Approaches. Public
Opinion Quarterly, 64(4), 464-494.
Couper, M. P., Traugott, M., & Lamias, M. (2001). Web survey design and
administration. Public Opinion Quarterly, 65(2), 230-253.
Dillman, D. A., Tortora, R. D., Conradt, J., & Bowker, D. (1998). Influence
of Plain vs. Fancy Design on Response Rates for Web Surveys. Paper presented
at the Joint Statistical Meetings, Dallas, Texas.
Dillman, D. A., & Bowker, D. K. (2001). The Web Questionnaire Challenge to
Survey Methodologists. In U.-D. R. M. Bosnjak (Ed.), Dimensions of Internet
Science. Lengerich: Pabst Science Publishers.
Illieva, J., Baron, S., & Healey, N. M. (2002). Online Surveys in Marketing
Research: Pros and Cons. International Journal of Market Research, 44(3),
361-382.
Lozar Manfreda, K., Batagelj, Z., & Vehovar, V. (2002). Design of Web Survey
Questionnaires: Three Basic Experiments. Retrieved 3, 7, from the World Wide
Web: http://www.ascusc.org/jcmc/vol7/issue3/vehovar.html
Schaefer, D. R., & Dillman, D. A. (1998). Development of a Standard E-Mail
Methodology. Public Opinion Quarterly, 62, 378-397.
Sheehan, K. B., & McMillan, S. J. (1999). Response Variation in E-Mail
Surveys: An Exploration. Journal of Advertising Research, 39(4), 45.
Sheehan, K. B. (2001, retrieved January 15th, 2003). E-mail Survey Response
Rates: A Review. Retrieved 2, 6, from the World Wide Web:
http://www.ascusc.org/jcmc/vol6/issue2/sheehan.html
Shermis, M. D., & Lombard, D. (1999). A Comparison of Survey Data Collected
by Regular Mail and Electronic Mail Questionnaires. Journal of Business &
Psychology, 14(2), 341-354.
Yun, G. W., & Trumbo, C. W. (2000). Comparative Response to a Survey
Executed by Post, E-Mail, & Web Form. Journal of
Computer-Mediated-Communication, 6(1).


Hope this helps! Success with your survey

Lisa
--------------------------------------------------
Drs. Elisabeth Deutskens

PhD Student 
Universiteit Maastricht
Faculty of Economics and Business Administration
Department of Marketing 

Tel:   +31 (-43) -3883716
Fax:  +31 (-43) -3884918
E-mail: ec.deutskens at mw.unimaas.nl

website: http://www.personeel.unimaas.nl/ec.deutskens/


-----Original Message-----
From: Daniela Papelbaum [mailto:d.papelbaum at senac.br]
Sent: donderdag 27 november 2003 16:57
To: 'air-l at aoir.org'
Subject: [Air-l] online interview




Dear friends,
I am conducting a research project on online courses and I´m planning to
interview some students online. Is anyone on this list familiar with some
papers/books/sites where people write about the methodology of conducting
online interviews or the methodology of researching in the Internet, in
general?

Thank you very much for your time,
best regards,
Daniela Papelbaum
>  

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