[Air-l] Service or Content Usage Theories

[Homero Gil de Zuniga]

This paper may provide you some good theoretical and findings insights
in relation to internet USAGE:
http://www.stanford.edu/group/siqss/itandsociety/v01i04/v01i04a05.pdf 
In addition, there are many references in the paper that could be useful
to you purposes. You might want to take a look at them as well.
Good luck,
HGZ




Homero Gil de Zuniga
 
http://www.homero.educations.net  
Project Assistant for the Journalism & Mass  Communication Department
www.journalism.wisc.edu 
UNIVERSITY of WISCONSIN-MADISON
http://www.wisc.edu  
PO BOX 260022
53726 Madison
WI, USA
            e-mail: hgildezuniga at wisc.edu
                        
             Office: (608) 263-7852
  
 
"It is nice to be important... but it is much more important to be
nice".
 


Is anyone on this list familiar with theories that specifically address 
USAGE of the Internet or related content and services?

I'm fully aware of theories that explain the intention to adopt, the 
decision to upgrade, and the decision to continue using a service.  But 
have there been any theories that have directly addressed usage patterns
or 
behaviors?

I'd appreciate your help with this, as I don't like going into uncharted

territory....

Philip Sidel
Assistant Professor of Marketing
The International University of Japan
Graduate School of International Management
Phone:  81-(0)25-779-1400
Fax: 81-(0)25-779-4443
Email: psidel at iuj.ac.jp


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