[Air-l] new technologies: diffusion comparison diagra

[Ulla Bunz]

Bernie says, 
#2 Everett Roger's book "Diffusion of Innovations" is highly
recommended. I
haven't read the fifth edition so I cannot speak to it, but the fourth
is
really great.

Ulla answers:
The 5th edition is virtually identical to the 4th. It's a few pages
longer, a couple of smallish things have been added, and a few of the
case studies have been changed (and not all of them for the
better...just more up to date topics like Sept 11, but sometimes the
point doesn't come across as well as with the old ones).
So, it's still a good book, but not necessarily worth buying the new
edition.
That's my personal opinion.
Ulla

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Ulla Bunz
Assistant Professor
Department of Communication
Rutgers University
4 Huntington Street
New Brunswick, NJ 08901
Email: bunz at scils.rutgers.edu
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