[Air-l] CFP -- JIAD Special Issue on Interactive Advertising
sjmcmill
sjmcmill at utk.edu
Sat Mar 13 01:34:24 PST 2004
Apologies for Cross Posting
*****
CALL FOR PAPERS
JOURNAL OF INTERACTIVE ADVERTISING
Special Issue on Interactivity and Its Relationship to Advertising, Marketing,
and Communication
The Journal of Interactive Advertising (an electronic journal published at
http://www.jiad.org) is pleased to announce a special issue addressing
interactivity and its relationship to advertising, marketing, and
communication. Interactivity is often viewed as central to new media
technologies, but the concept is often under-defined and poorly
conceptualized. The goal of the special issue is to improve our understanding
of interactivity in the context of advertising, marketing, and communication.
JIAD encourages both academicians and practitioners from diverse disciplines
interested in expanding the body of knowledge of this fundamental area to
submit manuscripts.
RESEARCH TOPICS
Any topic that addresses the impact of interactivity on advertising,
marketing, or communication is appropriate for this special issue with
particular emphasis placed on empirical research, conceptual papers, and
insightful case studies. All research methods are welcome. Suggested topics
include but are not limited to:
*Historical trends in interactivity
*Defining interactivity conceptually and operationally
*Measuring interactivity
*Applications of interactivity to various forms of advertising, marketing, and
communication including examination of how interactivity affects professional
practices such as media planning and buying and development of persuasive
messages
*Relationships between interactivity and other key variables such as
involvement, attitude, and purchase intent
*Effects of interactivity
*Consumer responses to interactivity
*Social impacts of interactivity
*Cross-cultural issues related to interactivity
*Industry trends and forecasts related to interactivity
SUBMISSION INFORMATION
The submission deadline is September 30, 2004.
Submitted manuscripts will be subject to a double-blind peer review process
and must not have been published, accepted for publication, or presently under
consideration for publication elsewhere. Electronic submission is expected
via email in either Word or PDF format, with all manuscripts following the
JIAD guidelines (www.jiad.org).
The target publication date for this special issue is Spring 2005.
QUESTIONS AND ARTICLE SUBMISSIONS SHOULD BE DIRECTED TO THE SPECIAL ISSUE
EDITOR.
Dr. Sally J. McMillan
Guest Editor, Journal of Interactive Advertising
School of Advertising and Public Relations
476 Communication Building
The University of Tennessee
Knoxville, TN 37996-0343
(865) 974-5097
sjmcmill at utk.edu
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