[Air-l] CFP -- JIAD Special Issue on Interactive Advertising

[sjmcmill]

Apologies for Cross Posting

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CALL FOR PAPERS
JOURNAL OF INTERACTIVE ADVERTISING
Special Issue on Interactivity and Its Relationship to Advertising, Marketing, 
and Communication

The Journal of Interactive Advertising (an electronic journal published at 
http://www.jiad.org) is pleased to announce a special issue addressing 
interactivity and its relationship to advertising, marketing, and 
communication.  Interactivity is often viewed as central to new media 
technologies, but the concept is often under-defined and poorly 
conceptualized.  The goal of the special issue is to improve our understanding 
of interactivity in the context of advertising, marketing, and communication.  
JIAD encourages both academicians and practitioners from diverse disciplines 
interested in expanding the body of knowledge of this fundamental area to 
submit manuscripts.

RESEARCH TOPICS

Any topic that addresses the impact of interactivity on advertising, 
marketing, or communication is appropriate for this special issue with 
particular emphasis placed on empirical research, conceptual papers, and 
insightful case studies.  All research methods are welcome.  Suggested topics 
include but are not limited to:

*Historical trends in interactivity
*Defining interactivity conceptually and operationally
*Measuring interactivity
*Applications of interactivity to various forms of advertising, marketing, and 
communication including examination of how interactivity affects professional 
practices such as media planning and buying and development of persuasive 
messages
*Relationships between interactivity and other key variables such as 
involvement, attitude, and purchase intent
*Effects of interactivity
*Consumer responses to interactivity
*Social impacts of interactivity
*Cross-cultural issues related to interactivity
*Industry trends and forecasts related to interactivity

SUBMISSION INFORMATION

The submission deadline is September 30, 2004.

Submitted manuscripts will be subject to a double-blind peer review process 
and must not have been published, accepted for publication, or presently under 
consideration for publication elsewhere.  Electronic submission is expected 
via email in either Word or PDF format, with all manuscripts following the 
JIAD guidelines (www.jiad.org).

The target publication date for this special issue is Spring 2005.

QUESTIONS AND ARTICLE SUBMISSIONS SHOULD BE DIRECTED TO THE SPECIAL ISSUE 
EDITOR.

Dr. Sally J. McMillan
Guest Editor, Journal of Interactive Advertising
School of Advertising and Public Relations
476 Communication Building
The University of Tennessee
Knoxville, TN  37996-0343
(865) 974-5097
sjmcmill at utk.edu