[Air-l] CFP -- JIAD Special Issue on Interactive Advertising

Sally J. McMillan sjmcmill at utk.edu
Mon May 10 02:56:41 PDT 2004

Apologies for Cross Posting

As you are planning your summer research schedule.  Keep this publication
opportunity in mind.




Special Issue on Interactivity and Its Relationship to Advertising,
Marketing, and Communication

The Journal of Interactive Advertising (an electronic journal published at
http://www.jiad.org) is pleased to announce a special issue addressing
interactivity and its relationship to advertising, marketing, and
communication.  Interactivity is often viewed as central to new media
technologies, but the concept is often under-defined and poorly
conceptualized.  The goal of the special issue is to improve our
understanding of interactivity in the context of advertising, marketing, and
communication.  JIAD encourages both academicians and practitioners from
diverse disciplines interested in expanding the body of knowledge of this
fundamental area to submit manuscripts.


Any topic that addresses the impact of interactivity on advertising,
marketing, or communication is appropriate for this special issue with
particular emphasis placed on empirical research, conceptual papers, and
insightful case studies.  All research methods are welcome.  Suggested
topics include but are not limited to:

*Historical trends in interactivity
*Defining interactivity conceptually and operationally
*Measuring interactivity
*Applications of interactivity to various forms of advertising, marketing,
and communication including examination of how interactivity affects
professional practices such as media planning and buying and development of
persuasive messages
*Relationships between interactivity and other key variables such as
involvement, attitude, and purchase intent
*Effects of interactivity
*Consumer responses to interactivity
*Social impacts of interactivity
*Cross-cultural issues related to interactivity
*Industry trends and forecasts related to interactivity


The submission deadline is September 30, 2004.

Submitted manuscripts will be subject to a double-blind peer review process
and must not have been published, accepted for publication, or presently
under consideration for publication elsewhere.  Electronic submission is
expected via email in either Word or PDF format, with all manuscripts
following the JIAD guidelines (www.jiad.org).

The target publication date for this special issue is Spring 2005.

Questions and article submissions should be directed to the special issue

Dr. Sally J. McMillan
Guest Editor, Journal of Interactive Advertising
School of Advertising and Public Relations
476 Communication Building
The University of Tennessee
Knoxville, TN  37996-0343
(865) 974-5097
sjmcmill at utk.edu

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