[Air-l] Convenience vs. probability internet user samples
Luca Meyer
lucameyer at tiscali.it
Mon Nov 15 05:07:32 PST 2004
Dear All,
I am trying to build a review of the sampling methodology currently used
to conduct market research and opinion polls through the internet. I am
basically trying to find out:
a) which probability samples/panels are available online and how are
their built?
b) what strategies are used by companies using convenience samples to
generalize their survey results to the (online/general) population?
c) Are you aware of incorrect claims about generalizing online survey
results to larger populations?
Thank you in advance for your comments.
Luca
Mr. Luca Meyer
Consumer research advisor: http://www.lucameyer.com/en/
Italian Online Research Mailing List:
http://it.groups.yahoo.com/group/ior
Tel: +390122854456 - Fax: +390122854837 - Mobile: + 393394950021
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