[Air-l] LOBRO E-MARKETING

[Ligia Parra]

----- Original Message ----- 
From: "Sandeep Krishnamurthy" <sandeep at u.washington.edu>
To: <air-l at listserv.aoir.org>
Sent: Monday, November 15, 2004 10:37 AM
Subject: [Air-l] (no subject)


> This book may be of interest to many list members.  Thanks.
>
> Table of Contents
> Contemporary Research in E-Marketing, Volume One
> ISBN- 1591403723
>
> Social Oracles As Advertising Tools In Programmable Businesses
> Nick V. Flor,  University Of New Mexico
>
> Economic Issues In Advertising Via Email: A Role For A Trusted Third 
> Party?
> Arvind Tripathi, University Of Washington
> Ram Gopal, University Of Connecticut
> Zhiping Walter, University of Colorado, Denver
>
> Web Personalization For E-Marketing Intelligence
> Penelope MARKELLOU, Department of Computer Engineering and Informatics,
> University of Patras, Greece
> Maria RIGOU, Department of Computer Engineering and Informatics, 
> University
> of Patras, Greece
> Spiros SIRMAKESSIS, Technological Educational Institution of Messolongi,
> Department of Applied Informatics in Administration and Economics.
>
> Knowledge Gathering/Knowledge Sharing: The Business/Consumer Culture
> Dichotomy
> Rachel Mclean, Manchester Metropolitan University Business School, Uk
> Nigel M. Blackie, University Of Salford, Uk
>
> MSQ-model- An Exploratory Study of the Determinants of Mobile Service
> Quality
> Veronica Liljander, Swedish School of Economics and Business 
> Administration
> (Hanken), Helsinki, Finland
> Jan Nordman, Accountant, EMEA Finance, Lexmark International, Technology 
> SA,
> Geneva, Switzerland
>
> Experiencing Quality:  The Impact of Practice on Customers' Preferences 
> for
> and Perceptions of Electronic Interfaces
> Kyle B. Murray, University of Western Ontario
>
> The Impact of EBay Ratings and Item Descriptions on Auction Prices: A
> Comparison of Designer Watches and DVDs
> Mark P. Sena, Department Of Information Systems, Xavier University
> C. Edward Heath, Department Of Marketing, Northern Kentucky University
> Michael A. Webb, Department Of Economics, Xavier University
>
> Viral Experiences: Do You Trust Your Friends?
> Shenja Van Der Graaf, Department Of Communication And Information Studies,
> Utrecht University, The Netherlands
>
> Public Opinions Of Online Privacy: Definitions, Assessment And 
> Implications
> For Industry And Public Policy
> Kim Sheehan, University Of Oregon
>
> Online Privacy: Consumer Concerns And Technological Competence
> Pushkala Raman, University of North Texas
> Kartik Pashupati, Southern Methodist University
>
> Using Server Log Files and Online Experiments to Enhance Internet 
> Marketing
> Charles F. Hofacker, Department of Marketing, Florida State University
> Jamie Murphy, School of Business, University of Western Australia
>
> CRM, KDD and Relationship Marketing:  Requisite Trio For Sustainable
> E-Marketing
> Nikhilesh Dholakia, University Of Rhode Island
> Jounghae Bang, University Of Rhode Island
> Ruby Dholakia, University of Rhode Island
>
> An Interactive Marketing Communication Model In New Product Diffusion
> Fiona Sussan, Department Of Marketing, Baruch University
>
> A Rhetorical-Prototype Mechanism For Creating E-Marketing Materials
> For International Consumers
> Kirk St.Amant, James Madison University
>
> How Innovativeness Influences Internet Shopping
> Ronald E. Goldsmith, Florida State University
> Barbara A. Lafferty, University Of South Florida
>
> Best,
> Sandeep
>
> Home Page: http://faculty.washington.edu/sandeep
> Publications:  http://faculty.washington.edu/sandeep/d/publist3.htm
> Blog: http://sandeepworld.blogspot.com/
> Class blog: http://searchweb.blogspot.com
>
>
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