[Air-l] Protection against unethical practices insearchengineoptimization?

[elijah wright]

> Some SEOs, however, understand that by making websites generally better 
> these earn their high spots in search engines on merit. By "generally 
> better" I mean things like:

I would have reacted quite a bit differently if you'd mentioned that you 
were involved in "information architecture" rather than "search engine 
optimization".  That's what you're describing, below.

I don't think that I'm the only one who reacts to your description this 
way, but I may be the only one who bothers to tell you.

--elijah


> - including text that is of actual value to users and is not just filler
> text
> - using headings to break the page up and make it easier to scan/read
> - emphasising important points
> - omitting needless words and making every word tell (see Elements of Style
> 5th edition) which results in a naturally higher concentration of words that
> people actually search for (keywords)
> - writing informative titles/descriptions/headings that are appropriate to
> each page so that the user knows that what he's clicking on will take him to
> a page that gives him what he wants
> - improving navigation and usability in general (load time, page sizes, page
> names etc) for a more effective website (see Jakob Nielsen's useit.com and
> Steve Krug's "Don't make me think")
> - improving the technology behind the website to ensure that the sites
> display well on all browsers/platforms and that disabled people (such as the
> visually impaired) can use it successfully without being discriminated
> against
> - ensure that there are no errors that may confuse users and drive them away