[Air-l] Protection against unethical practices in search engine optimization?
elijah wright
elw at stderr.org
Thu Oct 7 08:02:33 PDT 2004
> For example, a business hires a SEO (search engine optimization) company
> for a 3 months contract. The company performs optimization so that it
> has complete control over it. This means it can turn the results off
> with a click if the business has any intention of getting out of the
> contract at the end of 3 months. This is in my book highly unethical.
> There is a severe lack of information in this area to educate business
> owners and help them make a wise decision.
>
> The internet is being marketed as a "level-playing field" where the
> small guys can compete with the big boys but it is precisely these small
> companies who are at their most vulnerable. An unhappy experience with
> an unethical SEO provider can mean short to medium term financial
> difficulties.
consider that the only reason (as far as I know) to hire a search engine
optimization company is to have your business's actual importance
misrepresented to the users of services like google.
does this start to sound like electronic fraud, yet?
personally i feel very little pity for 'customers' of SEO companies.
they get what they pay for (often quite literally).
elijah
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