[Air-l] Protection against unethical practices in searchengineoptimization?

[Lee Salter]

"I'd hate to think what you think of advertising, direct mail and mail
order agencies, then"

Erm is this a bait? Obviously advertising of any sort is just one step
more unethical than the exploitative processes under which things are
produced in the first place. That is, the problem of advertising is not
just in the methods of manipulation (well, lying) that it employs (in
less dishonest times, "advertising" was actually called "propaganda",
until people realised saw its implications very clearly - even Berneys
called his work propaganda), but that it mentions nothing about the
production of the products it refers to.

As for search engine optimisation, well, that too.

Lee Salter
Lecturer in Media, Communications & Journalism
Edge Hill College,
St Helen's Road 
Ormskirk,
Lancashire
L39 4QP
Email: salterl at edgehill.ac.uk
Tel: 01695 584374
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