[Air-l] Protection against unethical practices in search engine optimization?
noci
nochi at gmx.net
Thu Oct 7 17:12:48 PDT 2004
hey carmen & all others,
first of all, good last post of yours! couldn't have summed it up better
myself, as i work in the same field and yes, i sometimes have a hard
time distancing myself from scammers and spammers as our field of work
is brimming with such folks, unfortunately-- now to get stuff back on
track again---: you said..
"For example, a business hires a SEO (search engine optimization)
company for a 3 months contract. The company performs optimization so
that it has complete control over it.
----- any business owner handing over "complete control" is simply naive
and acts completely irrational. customers sometimes want to hand over
responsibility to you as a contractor so they can avoid making any
effort themselves in the process. not actively involving the customer
is a grave mistake in my opinion.
"This means it can turn the results off with a click if the business has
any intention of getting out of the contract at the end of 3 months."
------ again, who would risk losing control?? i've never ever heard of
such behaviour, client-side that is.
"This is in my book highly unethical. There is a severe lack of
information in this area to educate business owners and help them make a
wise decision."
------ common sense? "don't allow strangers to mess with your site
uncontrolled"- sounds wise?
another remark-- if you do a good job in the optimization process,
you've helped the customer out in any case- even if his SE rankings
don't improve dramatically. then again, knowing your chances and
actually saying "well, i can't help you with your keyword range because
[i.e.] on Google, that market is clogged" should be common business
practice. too bad it isn't.
regards,
maxd
More information about the Air-L
mailing list