AW: [Air-l] Unit of analysis

Steffen Büffel bueffel at
Thu Apr 7 03:26:52 PDT 2005

I am currently delaing with the same problem and found the already mentioned
references to Howard | Schneider & Foot very helpful. 

You may also habe a look at:

Hyperlink Analyses of the World Wide Web: A Review at

Chrstine Hine in her Virtual Ethnogrophy book (2000) also deals with the
problem when she argues for a partial ethnography.

Susan Herring in her "Coputer-mediated discourse analysis" article touches
also on sampling procedures.

These are all different approches but they all basically try to solve the
same  kind of problem

Hope this helps.
wissenschaftlicher Mitarbeiter
University of Trier - Media Studies
phone  +49 651 201 2273
fax    +49 651 201 3741
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** -----Ursprüngliche Nachricht-----
** Von: at 
** [ at] Im Auftrag 
** Gesendet: Donnerstag, 7. April 2005 05:22
** An: air-l at
** Betreff: [Air-l] Unit of analysis
** Hi.
** As my literature review has progressed, I am sort of 
** surprised of the fact 
** that not many people touched on a basic issue in content 
** analysis.   As you 
** know, the Internet is a different medium from traditional 
** mass media, which 
** have distinctive unit of analysis.   Considering the web sites are 
** interconnected with other web sites through hyperlinks, how 
** can we determine 
** the appropriate unit of analysis in analyzing web content?   
** Traditional 
** mass media have ultimate control over the exposure of 
** content but the Internet allows users to extend the content. 
**  If we calculate the amount of content consumed by 
** individual users, the actual amount of content available to 
** the individual users surely exceeds ones carried by the 
** individual web pages the users initially visit.
** My question is what is appropriate unit of analysis in web 
** content analysis if we want to reflect the actual content 
** available to the individual users.
** I hope I make myself clear here.   Any thoughts will be welcome.
** Jenghoon Lee
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