AW: [Air-l] Unit of analysis

[Steffen Büffel]

I am currently delaing with the same problem and found the already mentioned
references to Howard | Schneider & Foot very helpful. 

You may also habe a look at:

Hyperlink Analyses of the World Wide Web: A Review at
http://www.ascusc.org/jcmc/vol8/issue4/park.html

Chrstine Hine in her Virtual Ethnogrophy book (2000) also deals with the
problem when she argues for a partial ethnography.

Susan Herring in her "Coputer-mediated discourse analysis" article touches
also on sampling procedures. http://ella.slis.indiana.edu/~herring/cmda.html

These are all different approches but they all basically try to solve the
same  kind of problem

Hope this helps.
Steffen
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University of Trier - Media Studies
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http://medien.uni-trier.de/132.0.html 

** -----Ursprüngliche Nachricht-----
** Von: air-l-aoir.org-bounces at listserv.aoir.org 
** [mailto:air-l-aoir.org-bounces at listserv.aoir.org] Im Auftrag 
** von LEE JENG HOON
** Gesendet: Donnerstag, 7. April 2005 05:22
** An: air-l at listserv.aoir.org
** Betreff: [Air-l] Unit of analysis
** 
** Hi.
** 
** 
** As my literature review has progressed, I am sort of 
** surprised of the fact 
** that not many people touched on a basic issue in content 
** analysis.   As you 
** know, the Internet is a different medium from traditional 
** mass media, which 
** have distinctive unit of analysis.   Considering the web sites are 
** interconnected with other web sites through hyperlinks, how 
** can we determine 
** the appropriate unit of analysis in analyzing web content?   
** Traditional 
** mass media have ultimate control over the exposure of 
** content but the Internet allows users to extend the content. 
**  If we calculate the amount of content consumed by 
** individual users, the actual amount of content available to 
** the individual users surely exceeds ones carried by the 
** individual web pages the users initially visit.
** 
** My question is what is appropriate unit of analysis in web 
** content analysis if we want to reflect the actual content 
** available to the individual users.
** 
** I hope I make myself clear here.   Any thoughts will be welcome.
** 
** 
** Jenghoon Lee
** 
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