[Air-l] Research request: word search
ken.friedman at bi.no
Sun Apr 3 21:30:03 PDT 2005
The Danish designer and author Per Mollerup wrote me a query.
He seeks a word for a specific concept to describe situations when more of
something yields a worse result than fewer.
One example he gives is when you water a plant just enough, it helps the
plant, while giving it too much water kills it.
Standards are another case in point. If you have one standard for an entire
field, you are standardized. If you have twenty standards in the same field,
you are less standardized..
Per also gives the example of romance. If you have one romance, it is
romantic. If you have one hundred romances going on at the same time,
it won't be romantic at all.
IF YOU EMPHASIZE EVERY WORD ON THE PAGE, NOTHING IS
He suggests naming these phenomena with a neologism,
I have the sense that a word may already exist to cover such cases, but
I can't recall it.
If anyone knows of such a word, I will welcome a note at
<ken.friedman at bi.no>
Professor of Leadership and Strategic Design
Department of Leadership and Organization
Norwegian School of Management
Design Research Center
Denmark's Design School
+47 06600 Tlf NSM
+47 22.214.171.124 Tlf Office
+47 126.96.36.199 Tlf Privat
email: ken.friedman at bi.no
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