[Air-l] counting google hits

[Ulla Bunz]

Actually, you do have influence on google fight results. I noticed, for example,
that Burger King wins by a huge margin compared to McDonalds, except, they spelled
it MacDonalds, and so unless you know, you'll be getting the wrong impression. Same
with "alfa" versus beta (instead of "alpha"). If someone just reads the results on
the radio, or someone isn't that great at spelling Greek letters, they won't notice.
The quotation marks mentioned by Lauren are just another example of how you can
influence exactly what google searches for.
Ulla