[Air-l] Old Commercials of Technology

[Sarah Stein]

>On Fri, 7 Apr 2006, Jean Burgess wrote:
>
>>  Quicktime of the '1984' Apple superbowl ad here: http://www.uriah.com/
>>  apple-qt/1984.html
>
>in his book electric dreams: computers in american culture, ted friedman
>does a great job of unpacking this particular apple ad.  his chapter on
>apple's 1984 superbowl commercial is online here:
>http://www.tedfriedman.com/electricdreams/
>

	David Silver spoke of Ted Friedman's analysis of the 1984 
Macintosh ad in his forthcoming book. You can also see my 2002 
extensive analysis of this ad in:
	The "1984" Macintosh ad: Cinematic icons and constitutive 
rhetoric in the launch of a new machine. Quarterly Journal of Speech 
88:2, May 2002, 169-192.

	Sarah Stein
-- 
Sarah Stein, Ph.D.
Associate Professor, Dept of Communication
Chair, Teaching, Learning & Technology Roundtable (TLTR)
Box 8104,  N.C. State University     
Raleigh, NC 27695-8104      
Ph: 919-515-9740; Fax 919-515-9456