[Air-l] Weblogging statistics I would be curious to know
d.r.brake at lse.ac.uk
Tue Jan 3 11:02:16 PST 2006
1) Has anyone tried to find out systematically the numbers of readers
for weblogs across the whole popularity spectrum? Ie how many readers
does the typical personal weblogger have? How many readers do the top
The only guesstimate I have seen is from this:
Pollard, D. (2005) The Long Tail: A-Listers Maybe Not So Powerful
after All How to Save the World Last accessed: 22 Mar 2005 Last
updated: 4 Mar 2005 Address: http://blogs.salon.com/
It estimates number of page views, in-links and "reader attention/
day" for five popularity categories of blog but the methodology is a
2) What is the typical ratio of commenters to readers across
different blog genres? (Since I imagine this varies wildly depending
on the type of blog) Would be useful for guessing traffic for people
who don't measure their traffic.
3) Any idea how much money leading and mid-ranked bloggers and/or
podcasters get from their advertising?
4) Any idea what proportion of weblog readers read the personal blogs
of people they know without those people knowing they are reading them?
I have lots of other statistical questions about blogging but that's
a good off-the-top-of-the-head shortlist... If anyone is working
towards answers to any of these questions even if you haven't got the
answers yet, please do let me know.
And a Happy New Year to all and sundry!
David Brake, Doctoral Student in Media and Communications, London
School of Economics & Political Science
Also see http://davidbrake.org/ (home page), http://blog.org/
(personal weblog) and http://get.to/lseblog (academic groupblog)
Author of Dealing With E-Mail - <http://davidbrake.org/
callto://DavidBrake (Skype.com's Instant Messenger and net phone)
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