[Air-l] Any opinions about Opinio web survey software

Ulf-Dietrich Reips ureips at genpsy.unizh.ch
Wed Jul 5 06:26:01 PDT 2006


Hi Charlie, all,

At 6:21 Uhr -0500 5.7.2006, Charlie Balch wrote:
>I would be very interested in seeing your results.

No problem, please just send me a reminder if you 
don't see our posting here before the end of the 
year. Btw., the first presentation of the results 
will be at the Web data collection workshop in 
Dubrovnik this fall: 
http://pdw2006.internet-research.info/

>I'm also interested in why you think item randomization is important.  I'm
>aware that there is some bias towards answering areas in web surveys.  I'm
>also aware of the argument that any changes to a survey at the participant
>level create different environments and thus make the data questionable.

Admittedly, for some surveys and applications 
item randomization is not important or even 
harmful (e.g. with validated measures in 
personality research). However, there is a vast 
literature about order effects and context 
effects that cleary indicates vulnerability of 
survey results to fixed orders. The best solution 
to get rid of these problems is item 
randomization.
As an illustration I would like to point you to a 
study two of my students and I reported in 2001 
in Dimensions of Internet Science 
(http://www.psychologie.unizh.ch/sowi/reips/dis/). 
Changing the order of just 2 items made a 
difference of about 100 minutes (!) in reported 
television consumption per week (an effect of 
context and social desirability). Also, the order 
of groups of items influenced dropout behavior 
and data quality in the Web experiment.

>By the way, http://birat.net is free including the source in ASP, but only
>runs on Windows Servers, and does not provide item randomization.

Thank you for the pointer (I also saw your 
earlier post and took a look at the system). A 
great initiative, but you may want to reconsider 
the platform restriction and set of features. In 
particular, I am afraid (or rather I am happy) 
the Internet will render most platform-dependent 
systems obsolete within the foreseeable future 
for a number of reasons you'll find below in an 
excerpt from a recent article.
So better switch strategies ;-)

Cheers, --u

P.S. I liked "Dissertation Hell" as the building 
specification in your sig *grin*

Excerpt from
Reips, U.-D., & Lengler, R. (2005). The Web 
Experiment List: A Web service for the 
recruitment of participants and archiving of 
Internet-based experiments. Behavior Research 
Methods, 37, 287-292. 
http://homepage.mac.com/maculfy/filechute/BSC515.pdf

"A number of tools have been developed for Internetbased
experimenting that form a general framework of
reference for the methodology. These tools can be grouped
into two general classes of "software": programs and
Web services. Programs follow the traditional format.
They need to be installed on a computer and run locally.
The working of the program depends on the computer's
configuration, which may vary considerably over time
(as other software is installed) and from user to user. Different
types of operating systems may not allow a user to
install the software at all. Upgrades and updates may be
necessary. However, the user is in control of the service and
independent of a connection to the Internet. An example of
a tool for Internet-based experimenting (in this case for
Web-based decision-making experiments) of the program
type is WebDIP (Schulte-Mecklenbeck & Neun, 2005).
Web services, on the other hand, run on a server that
is connected to the Internet. Users access it via a Web
browser and can use it only while they are connected to
the Internet. Because the functionality of Web browsers
is less dependent on the operating system (sometimes
they are even referred to as being platform independent),
all who access a Web service are likely to see and experience
almost the same interface (but see, e.g., Dillman
& Bowker, 2001, for browser-related problems in
Internet-based research). Web services spare the user
from upgrading and updating, since this is done by the
Web service administrators at the server. Nothing is installed
on the user's computer, saving space and time." (p. 287)
-- 
PD Dr. Ulf-Dietrich Reips
                   
	    President, Society for Computers in Psychology (http://scip.ws)
	    Editor, International Journal of 
Internet Science (http://www.ijis.net)
                     Universität Zürich
	    Psychologisches Institut		 
                     Rämistr. 62
	    8001 Zürich, Switzerland

iScience portal (http://psych-iscience.unizh.ch/)



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