[Air-l] good source for web traffic data

[Cristian Vaccari]

Hi Chris,

Thanks a lot for your answer. I am interested in data about Italy and I have 
just written to Audiweb to see what they are up to. If you have other 
sources, please let me know.

Best,

Cristian Vaccari
www.cristianvaccari.it
www.comunicarepolitica.it




----- Original Message ----- 
From: "Chris Modzelewski" <chris.modzelewski at imetria.com>
To: <air-l at listserv.aoir.org>
Sent: Saturday, June 10, 2006 1:29 AM
Subject: Re: [Air-l] good source for web traffic data


> Hi Cristian,
>
> It depends on what countries you are looking for. For larger web sites
> in the United States and the United Kingdom, the most reliable I'm
> familiar with is data from Nielsen-Netratings or comScore
> (www.nielsen-netratings.com and www.comscore.com, respectively). They
> are commercial media measurement companies, and I'm not sure how easy it
> would be get the data you're looking for, but they might have it on
> their web sites or they may be able to provide some for academic
> research (not sure what their policies are on this front). In addition
> to traffic they would also have information describing the profiles of
> people who visit the web sites.
>
> Nielsen-Netratings has much data on many European and Asian countries as
> well, but different countries may have other sources capable of
> providing far better information. For example, Gemius has extensive
> information about many Eastern European countries (www.gemius.com - by
> way of disclaimer: I am the founder & majority shareholder of Gemius in
> my day job ;-)), while AGOF has data about Germany and Audiweb has data
> about Italy (www.audiweb.it - whose data is actually provided by
> Nielsen-Netratings).
>
> Many other countries have other organizations which collect & publish
> this kind of data. Many of these organizations have very detailed data,
> but will only publish (relatively) limited information on their web
> sites. Each organization may be willing to provide more information for
> academic research, but I'm sure each company has its own policies in
> that area.
>
> Which countries are you interested in? I may be able to provide a more
> specific list if you narrow it down (unfortunately, I cannot think of a
> single "global" source that would be able to provide data that is
> equally-reliable across all parts of the world).
>
> All the best,
> Chris Modzelewski
> Emerging Analysis Corporation / Gemius S.A.
>
> Cristian Vaccari wrote:
>> Hi,
>> I am looking for a good on line source for web traffic data on individual 
>> sites (including, but not only, weblogs). As far as I know, there is 
>> www.alexa.com, which provides rankings and users estimates based on its 
>> toolbar's users. Does anyone know of a more reliable source?
>> Thanks,
>>
>> Cristian Vaccari
>> www.cristianvaccari.it
>> www.comunicarepolitica.it
>>
>>
>>
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