[Air-l] Looking for good search-engine literature

Jim Jansen jjansen at ist.psu.edu
Tue May 16 10:16:08 PDT 2006


Ben,
 
One additional topic for focus -- as if you need it in the search engine field! :-) -- is sponsored search, content providers paying for inclusion in search engine results listings.  Is sponsored search advertising or just another method of providing relevant content? 
 
All sorts of research angles with this area.
 
Best,
Jim
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Jim Jansen
Email: jjansen at acm.org
URL: http://ist.psu.edu/faculty_pages/jjansen/
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College of Information Sciences and Technology
The Pennsylvania State University
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