[Air-l] Affiliate Marketing

[Ellie Wix]

I've been trying to find research into comms on LJ for a while now but
been stumped so far, what kind of research have you found (just in a more
general topic sense)?

-Ellie
http://elliewix.wordpress.com


On 10/19/06, Yukari Seko <yukaseko at yorku.ca> wrote:
>
>
> Dear AOIRists,
>
> Hi, I am Yukari Seko, a second-year MA student at York/Ryerson University
> Communication and Culture programme. I am currently working on my MA
> thesis
> about suicidal/self-injury blogs, focusing on self-injury community at
> LiveJournal.com.
>
> As a part of my research on blog in general, I am interested in "affiliate
> marketing" system emerging in blog sphere. In my understanding, the
> affiliate
> marketing is a sort of novice method of e-business in which an affiliate
> is
> reworded for every visitor or reader provided through his/her efforts. For
> instance, pay-per-click or pay-per-sale kinds of stuff which offers the
> owner
> of site/blog by his/her promotion of sponsors (web hosting services).
>
> Currently I am writing a blog in Japanese using a blog service hosted by
> Amazon.co.jp. At the beginning of this month (October 2006), the provider
> suddenly changed the whole system and informed me that I have earned some
> e-credit because of my reader clicked the ads on my blog. It also
> mentioned
> about if I would "promote" some products made by Amazon and cooperate
> companies
> in my blog, I could gain more e-credit and get a cash back.
> I was so surprised to know that I was unconsciously incorporated into the
> affiliate marketing system. In other words, I just found myself making
> audience
> commodity for the sale of advertisers. Or maybe I am becoming an opinion
> reader
> in blogsphere... Anyways, it made me concern about the advertising
> structure of
> blogsphere.
>
> So, if someone knows any useful resources/references about "affiliate
> marketing
> + blog," could you let me know?
>
> Thanks in advance,
>
> Yukari Seko
> --
> M.A. candidate
> Joint Programme in Communication and Culture Studies
> Between York/Ryerson Universities
> Comcult GSA Webmaster (York)
> http://www.yorku.ca/cocugsa/
> yukaseko at yorku.ca
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