[Air-l] Online marketing research curricula
michele at spoke.co.za
Wed Sep 20 03:31:46 PDT 2006
I am running a two day executive course for marketers on online marketing
research. This focuses on using the Internet (and other connected networks
like mobile and RFID) as a marketing research tool, and not research about
Problem is.... now I have to develop the course material. And I have to do
it by Monday.
I have developed the following course outline, and would really like your
input. Also, really interested in any case studies that you may be able to
point me towards. I am very happy to share these lecture notes with all of
you once they are completed.
. What is online research
. When to take research online
. Developing effective questionnaires
. Online focus groups
o Content analysis
o Semiotic clustering
. All about sampling
. Recruitment and incentives
. Data mining and integration
. Dealing with dirty data
. Designing ongoing studies
Any input is appreciated.
Thanks in advance.
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