[Air-l] Blog as a collective action tool

[Homero Gil de Zuniga]

That blogs are rapidly changing the landscape of information is not new. How
they do it is very interesting though. Here you have the domino effect in
its purest essence. Blogs conspicuously provide an outstanding setting to
promote collective action and mobilization (as a paper we recently submitted
to AEJMC attest). In this particular case it does not refer to politics. It
just exemplifies collective action to change the course of things.
Nevertheless, it is a living proof of the potential of blogs as a tool.  

Hazruido.com (under the auspicious of Organe cell phone company in Spain)
launched a viral contest to position a "the made up word" HABITAQUO into the
top ten in Technorati (http://technorati.com <http://technorati.com/> ) .
The word is still number one! 

I bet that now it is not only the inclusion of the word in many blogs but
also the "curiosity circle" produced by people who search the word once they
see it is number one. 

Here is some info in English 

http://www.whatsnextblog.com/archives/2007/04/why_is_habitaquo_technoratis_m
ost_searched_tag.asp 

http://www.brandtarot.com/blog/?p=711

Here is the info in Spanish for those of you who are able to read it.

Contest page : http://www.hazruido.com/ 

Google news:
http://google.dirson.com/post/3292-palabra-concurso-posicionamiento-2007/ 

Cheers,

HGZ