[Air-l] studying web pages

[Alexander Semenov]

Hello, Kalliopi
My suggestion can seem a little amateurish and non-professional but anyway  
I'm sure that here will be a lot of useful advices =).
When I was doing a project on the analysis of marketing strategies of  
several companies in the web, I suggested the following thing:
to look at the main menu and check, which items will be on the first level  
of the menu, which on the second, on the third etc. For example, one  
company's menu may include such items as "partners, clients, services  
etc." and the others "our company, jobs, customers". Also we analysed the  
matherials, published on the sites. For example, one company had a very  
large amount of financial reports for each quarter, year etc, other - had  
a lot of information about their products, another one had a separate  
pages for each of its leaders, directors etc. Also you can make discourse  
analysis of thir mission statement and other formal attributes of serious  
company. It can be easily formalised and quantified by simple word  
counting, word frequensies, KWIC or any other content analysis technique.
What I suggested abowe is a mere improvisation - I'm sure, that you'll  
receive many replies with references to proper articles, research papers  
with robust methodological part etc. That was just my thoughts and  
experience - nothing more, so don't judge it strictly =).
By the way, I got my inspiration for that project from Roland Barthes'  
"Rhetoric of the Image". Amazing text!
Best wishes.

Alexander Semenov.
MA student
Faculty of Sociology
Moscow School of Social and Economic Sciences (MSSES)
http://www.msses.ru/English/index.html

On Thu, 12 Apr 2007 20:51:36 +0400, KALLIOPI KYRIAKOPOULOU  
<k.kyriakopoulou at btinternet.com> wrote:

> Hi all,
>  I am examining the way in which the British MPs are constructing their  
> profile though their web pages and I welcome any suggestions re the  
> methodology towards the study of web pages in general.
>  Any suggestions mostly welcome!
>  Thank you
>  Kalliopi
>  Dr Kalliopi Kyriakopoulou
>   Dept. of Politics and IR
>   University of Kent
>   Canterbury, CT2 7NX
>   Kent, U.K.
>  email: K.Kyriakopoulou at kent.ac.uk
>            K.Kyriakopoulou at btinternet.com
>
>
> Kalliopi Kyriakopoulou
> PhD cand. Dept.of Politics and IR
> University of Kent at Canterbury
> U.K.
> email: k.kyriakopoulou at btinternet.com)