[Air-l] I'm researching virality in social networks : suggestedpapers?

[Caroline Haythornthwaite]

This paper discusses how design of social interactions in conjuction with media 
affects network formations. Examples are from small online learning groups.

Haythornthwaite, C. (2002). Strong, weak and latent ties and the impact of new 
media. The Information Society, 18(5), 385 - 401.

This one extends this to consider effects on and of the Internet as a whole.

Haythornthwaite, C. (2005). Social networks and Internet connectivity effects. 
Information, Communication & Society, 8(2), 125-147. 

/Caroline



---- Original message ----
>Date: Mon, 30 Apr 2007 10:41:08 +0100
>From: "Tom Shelley" <tom at projectredstripe.com>  
>Subject: [Air-l] I'm researching virality in social networks : suggested papers?  
>To: air-l at listserv.aoir.org
>
>Hi everyone,
>
>I'm looking to research virality and social architecture in social networks.
>If you could point me towards some papers that deal with these topics I'd be
>very grateful.
>
>Some of the areas that interest me are as the following :
>
>How does social design affect the spread of social networks? If there were a
>paper with great real world examples that would be perfect.
>
>What specific features can help hinder the spread of a social network?
>
>How different invitation models effect the spread of a social network, and
>the subsequent community development? aSmallWorld vs MySpace vs college-
only
>Facebook.
>
>Can a rapid spreading site destroy the original community?
>
>How to create a truly social space as opposed to YASN?
>
>These are issues that are clearly very important and I'd love to find some
>great research on them.
>
>Thanks a lot ,
>
>Tom
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----------------------------------------
Caroline Haythornthwaite
Associate Professor
Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign
501 East Daniel St., Champaign IL 61820