[Air-L] CALL FOR PAPERS: Journal of Electronic Commerce Research, Special Issue on Virtual Worlds
Guido Lang
guido.lang at iwi.unibe.ch
Thu Aug 30 12:21:55 PDT 2007
Please note the following Call for Papers for a special issue on
virtual worlds of the Journal of Electronic Commerce Research.
Our apologies if you receive multiple copies of this message.
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JOURNAL OF ELECTRONIC COMMERCE RESEARCH: SPECIAL ISSUE ON VIRTUAL WORLDS
CALL FOR PAPERS
Special Issue on Virtual Worlds
Submissions due: November 1, 2007
Scheduled Publication date: August 2008
Overview:
The emergence of virtual worlds and Web 3.D change the way of doing
business. Web 3.D is the synonym for Internet-based virtual worlds,
where people can create own 3-D ‘virtual’ personalities. Virtual
Worlds such as Second Life and others are undergoing an evolution
similar to that of the Internet in the mid nineties and might impact
profoundly the way people cooperate, communicate, collaborate, and
conduct business. The recent entering of companies such as Toyota,
American Apparel, Nissan, or Adidas indicate the upcoming role of
this platform for the next generation of conducting electronic
business. This call for papers is intended to cover a wide range of
business and research topics that fall within the broad description
of activities, challenges, opportunities, applications, innovations
and implications associated with Virtual Worlds as the emerging new
online business landscape.
Purpose of the Special Issue:
The purpose of this special issue is to encourage discussion and
communication of important research issues that underpin Virtual
Worlds as an important aspect of e-commerce and to showcase
interesting and significant research work in this critical area.
Specifically this issues is focusing on business and legal issues of
doing business in Virtual Worlds. Of particular relevance to the
described focus are papers about business models, marketing,
promotion, pricing, customer integration, consumer behavior, legal,
cultural and cross-cultural research. The issue, however, will not be
restricted to these topics; rather, it welcomes reports of
theoretical or empirical research that examines pertinent business
issues related to Virtual Worlds e-commerce. This special issue will
be of interest to researchers, governments, small and large
businesses, marketing and PR companies among others.
List of possible topics are:
• Product Development and Testing in Virtual Worlds
• Image, Branding, Advertising in Virtual Worlds
• Marketing in Virtual World
• Avatar-based Marketing
• Promotion of Virtual Goods in Virtual Worlds
• Pricing of Virtual Goods in Virtual Worlds
• Selling, Cross-Selling Real and Virtual Worlds
• Business Planning for Non-profits in Virtual Worlds
• Fundraising and Virtual Worlds
• Convergence of Real and Virtual Worlds
• Customer Integration and Virtual Worlds
• Technology, Business, Strategy in Virtual Worlds
• Financial Systems, Investments, Currency Exchange Real and Virtual
Worlds
• Emerging Media Presence in Virtual Worlds
• Consumer Behavior, Consumer Acceptance and Virtual Worlds
• Trust, Cross-Cultural Studies and Virtual Worlds
• Intellectual Property, Copyright, Trademarks and Virtual Worlds
Submission of Manustcript:
JECR publishes original empirical research, theoretical and
methodological articles, evaluative and integrative reviews, field
research, business surveys, and application papers of interest to a
general readership. A submission based on a paper appearing elsewhere
(such as conference proceedings or newsletters) must have major value-
added extensions to the earlier version. For conference papers, it
should have at least 30% new material. The submitted manuscripts
should follow the format as suggested in the Submission Guideline
found in the journal website: http://www.csulb.edu/journals/jecr/
s_guide.htm. Of particular note is that the manuscript should be
prepared in Microsoft Word format. The names, affiliations, and
contact information (i.e., phone, fax, email addresses) of all
authors should be provided only on the cover page. The submitted
paper will undergo a double-blind review. Contributing authors may be
asked to serve as reviewers for the special issue. Authors may submit
completed manuscripts electronically at any time prior to November
1st 2007 deadline. Manuscripts and questions send to
mfetscherin at rollins.edu.
Guest Editor
Marc Fetscherin, Ph.D.
Rollins College
International Business Department
Winter Park, 32789, FL, USA
e-mail: mfetscherin at rollins.edu
Tel: +1 407 691 1759
Fax: +1 407 646 1566
Important Dates:
Deadline for Submission: November 1, 2007
Paper acceptance/rejection: January 15, 2008
Revised paper submission: March 15, 2008
Final acceptance following revisions: May 15, 2008
Publication Date: August 2008
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