[Air-L] The slow decay of mySpace?

[m.thelwall at blueyonder.co.uk]

Hi Hugie,
Just to back up some of the replies to this - looking at a sample of
MySpace profiles, about a third of "members" probably only log on when
they join and then give up for whatever reason. Another third probably log
on weekly or so and the rest may give up after a while or log on
infrequently - so it is difficult to draw conclusions about migration just
from the number of active users, even aside from the problem of multiple
accounts- which maybe one day soon the majority of users will have.
http://www.scit.wlv.ac.uk/~cm1993/papers/MySpace_d.doc
It will be interesting to see if in the future sites that are now very big
amongst some sectors of the population (e.g., MySpace, Facebook) are
dropped for the new latest thing, or manage to sustain their user base by
reinventing themselves or just through sheer weight of numbers.
Mike
> Date: Wed, 22 Aug 2007 09:28:45 +1000
> From: "Hugemusic" <hmusic at ozemail.com.au>
> Subject: [Air-L] The slow decay of mySpace?
> Just read an (http://news.yahoo.com/s/nm/20070820/media_nm/myspace_dc)
> article about the different fortunes of MySpace and Facebook. Now, the
> article is framed as a discussion of how the two sites compare from the
> point of view of growth and total numbers, but there was another figure
> the
> writer ignored that is very revealing indeed.
>
> The article lists the unique visitation of MySpace in July 2007 as 61.3
> million, which sounds pretty impressive, especially when you consider that
> it's up 33.3% on last year. Great! But when I logged on this morning, my
> "Network" was 197,539,132 - more than three times the number of unique
> visitors.  Even allowing for rounding of that network down to, say 180
> million, that still means that 2/3 of account holders don't visit MySpace
> each month!
>
> Is this because of the migration we discussed earlier? Are some of these
> 2/3
> of account holders delinquent?  Do the numbers stack up to the hype?  I
> believe the profit figures on the venture were spectacular the other week
> ...
>
> Personally, I have three MySpace accounts for various band activities, but
> if the damn site gets any heavier and/or slower, I'm gonna give up as a
> bad
> job ...
>
> What do people think??
>
> Cheers,
> Hughie