[Air-l] CFP: Workshop: From HCI to Media Experience
tltaylor at itu.dk
Mon Jul 2 07:28:17 PDT 2007
Might be of interest to some folks.
* * * * * *
CALL FOR PARTICIPATION
WORKSHOP: From HCI to Media Experience: Methodological Implications
DATE: Tuesday, 4th September 2007
CONFERENCE: HCI 2007 Lancaster, UK
CONFERENCE WEB SITE:
The landscape of interactive technology design and evaluation is
expanding. In the past, usability and task efficiency were the main
focus for research in human computer interaction; evaluation methods
worked from single user data over constrained tasks. This kind of
work remains central to our discipline.
However, these methods were never intended to inform or underpin the
design and evaluation of media-rich, social technologies. They are
not aimed at designing for quintessentially elusive concepts like
"experience" and "engagement". Especially when that experience is not
individual, but social, where data and performance are spread across
many people, platforms and devices, and many settings, and where the
lab test cannot shed light on ways that experience unfolds over time.
In this workshop we invite discussion of approaches and methods aimed
at the design and measurement of interactive, social media
experience. The workshop will center on approaches methods that are
used in the design of short-term engagement and experience, but also
those that are aimed at consideration of engagement and experience
over longer durations - from watching a 3-minute, socially tagged
video online, to massively multiplayer games like World of Warcraft
that take months to unfold, to plug-ins for social networking sites
like Facebook, to social simulations like Second Life, to social and
community media-archiving projects. What do these emerging
experiences tell us about the methods we currently use, and the
methods we need to develop?
WHO SHOULD ATTEND
For this workshop, we invite contributions from a diverse range of
disciplines, including HCI, design, cultural studies, cognitive
science, psychology, film and media studies, game studies, and
anthropology, among others, to explore how interactions with
technology become experiences, and in particular, social and/or
Participants are to explore questions such as the following:
* What is an experience?
* What are the ways in which qualitative and quantitative measures
can weave together?
* How can we operationalize critical categories into nuanced yet
verifiable scientific methods?
* How do we make sense of data that are gathered into meaningful
reflections of people's experience?
* What skills are needed for "experience design"?
The workshop will be a full-day event and will be open to a maximum
of 15 participants. Please note that registration to the HCI2007
conference is required, at least for the day of the workshop. For
details about conference registration, please visit
This is a full-day workshop. The morning session will consist of
short presentations and discussion of participants' position papers -
where participants will be asked to raise questions that are central
to their current work in designing and evaluating experiences.
Participants will be encouraged to bring examples of their work, or
of others' work that has either eluded analysis from traditional
methods, or has inspired the development of new methods of design and
analysis that more effectively reflect people's experiences. We
encourage participants to think broadly, from games to fairground
rides to immersive learning contexts to psychotherapeutic
environments - any experiences that can inform approaches that lead
to deeper understanding of online and embodied media experience.
In the afternoon session, participants will break into small groups
depending on their main interest and discuss topics. At the end of
the workshop, the small groups will report back, which will form the
basis for a plenary discussion.
Elizabeth Churchill (Yahoo! Research)
Jeffrey Bardzell (Indiana University School of Informatics)
4-page position papers should be submitted to Elizabeth Churchill
(elizabeth.churchill at yahoo-inc.com) by July 25th, 2007. Please mark
the subject header "HCI 2007 Workshop Submission". For the position
paper, please use the Word Template that can be found on the workshop
notifications will be sent by August 2nd, 2007, in time for the early
bird registration for the conference.
25 July 07 - position paper deadline
02 Aug 07 - notification of acceptance
05 Aug 07 - early bird registration deadline conference
25 Aug 07 - presentation slides deadline
04 Sept 07 - workshop
Please make sure to use <mailto:tltaylor at itu.dk>tltaylor at itu.dk
(not my GMail account) for correspondence.
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