[Air-l] building online communities

Semenov Alexander semenoffalex at googlemail.com
Mon Jul 2 17:28:41 PDT 2007

Hello Maciej,
you may find useful the following article of Guy Kawasaki (former evangelist
of Apple and the creator of Truemors.com)
There are a lot of supplementary links after the article, so I hope, that it
will be enough.
Best wishes,

2007/6/18, Maciej Kos <kos at gnu.univ.gda.pl>:
> Hi,
> I am looking for literature that deals with building online
> communities in light of web2.0. I would be especially interested in
> market entry strategies - viral marketing, building community's
> critical mass, etc. Can you suggest anything valuable?  Of course I
> prefer free resources (+elsevier) but a good book or two would be fine
> as well.
> Kind Regards,
> Maciej
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Alexander Semenov.
MA student
Faculty of Sociology
Moscow School of Social and Economic Sciences (MSSES)

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