[Air-l] Google scares me again

Ellis Godard egodard at csun.edu
Tue Jul 10 12:00:44 PDT 2007

Perhaps I'm new-fashioned, but I like targeted communications based on mined
data. There's always been tracking, capturing, aggregating, and profiling -
it's just getting better executed, and somewhat better documented, each of
which is arguably a boon.

> -----Original Message-----
> From: air-l-bounces at listserv.aoir.org [mailto:air-l-
> bounces at listserv.aoir.org] On Behalf Of Michael Zimmer
> Sent: Monday, July 09, 2007 6:40 PM
> To: air-l at listserv.aoir.org
> Subject: Re: [Air-l] Google scares me again
> Perhaps I'm old fashioned, but I think psychological profiling of
> users based online habits is a tad more problematic than just
> "somewhat" of an ethical minefield.
> Microsoft recently announced their hopes to do something similar:
> http://michaelzimmer.org/2007/05/23/msft-wants-to-identify-all-web-
> surfers-based-on-surfing-habits/
> One wonders if any part of one's earthly existence will remain
> untouched by those wanting to track, capture, aggregate, and profile...
> -mz

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