[Air-l] Textbook Advice
Alex at islands.vi
Tue Jul 10 18:38:41 PDT 2007
I recommend Questioning the Media: A Critical Introduction (Paperback)
by John Downing, Ali Mohammadi, Annabelle Sreberny-Mohammadi SAGE
Publications (USA); 2Rev Ed edition (May 1995)
It is older - pub is 1995 so not hip with Web 2 talk, but rich with insights
in the major media and the way media interacts with culture. Who runs the
media, how they work, what does it all mean...
I use this book to cover the broadcast topics and do all of the web related
topics using the web.
Prof of Communication
Univ of the Virgin Islands
----- Original Message -----
From: "Ted M Coopman" <coopman at u.washington.edu>
To: <air-l at listserv.aoir.org>
Sent: Tuesday, July 10, 2007 2:07 PM
Subject: [Air-l] Textbook Advice
> Hello All,
> I am picking up a class at a California State U campus and would
> appreciate some textbook suggestions. It is an evening lecture course that
> meets once a week with 40 students (semester system). It is a required
> course. The CSU student population tends to be diverse and often older
> (average mid-to-late 20s). Ideally, I would like something that integrates
> new and old media. The program is in Radio, Television, Film, and Theatre
> and regularly uses web-based technologies (WebCT).
> Here is the catalog description:
> Media Theory and Research
> Theories of audience behavior and analysis of current social research on
> mass media. Emphasis on interplay between telecommunications media and
> interpersonal communication, especially uses and effects of media
> involving peer groups,
> minorities, children and families.
> Prereq's are Broadcast Communications (industry/regulations/technology)
> and Electronic Media and Culture.
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