[Air-l] Measurement of online marketing with forums and blogs

[Gary Huang]

Dear list,

I am an analyst at an Internet company. Our team recently started a
project on evaluating the performance of online marketing with forums
and blogs, such as campaigns intriguing people to talk over a brand.
Unfortunately, to date we are not aware of any standard measurement on
the performance of markerting with online community, especailly forums
and blogs. In addition, there seems to be little literature on how to
thoroughly evaluate the impacts of diaries (from Blogs) and entries
(from Forums). The only acknowledged method I come across so far is
Jotter's bharns http://www.dailykos.com/story/2005/8/16/03719/6748

I have been a luker on the list for a long time and seen many
brilliant people. So I turn to the list for help. It would be
wonderful if any of you would like to share with me your experience
and resources on related topics.

Cheers,
Gary