[Air-l] Mixed Media Interviews and Focus Groups

[Semenov Alexander]

Hello, Pam!
I'm glad, that the topic I've strated was useful for someone else.
I've found that the most useful and complete bibliography on online
focus-groups is on WebSurvey Methodology website:
http://www.websm.org/
(just search "online focus groups")
I'm not sure, but it seems to me, that I've even seen something on mixed media.
>From my own paper I can name the following citations, that dealt with
comparison of online focus groups with other survey methods:
Underhill C. and Olmsted M. G. An Experimental Comparison of
Computer-Mediated and Face-to-Face Focus Groups. Social Science
Computer Review 2003; 21; p. 506
Hughes J., Lang K. R. Issues in Online Focus Groups: Lessons Learned
from an Empirical Study of Peer-to-Peer Filesharing System Users.
Electronic Journal of Business Research Methods, vol. 2 issue 5. 2004
pp. 95-110 www.ejbrm.com/vol2/v2-i2/vol2-issue2-art5-ab-hughes.pdf
Perhaps you'll find some insights in this papers.\
Best wishes,
Alexander Semenov.


2007/6/8, Pam Brewer <pam.brewer at murraystate.edu>:
> AoIR List Members--
>
> I have followed the thread on online focus groups.  Thanks for the many
> useful references.  As part of my dissertation research, I will be
> conducting distance interviews and focus groups.  I had thought to give
> participants a choice of media for the interviews so that they could pick
> that which is most comfortable for them.  Assuming that participants will
> choose different media, I wonder if you can provide me with any references
> on the validity of mixed media for interviews and focus groups.  Are there
> solid precedents for mixing media?
>
> Best,
> Pam
>
> Pamela Estes Brewer
> Lecturer -- Coordinator, Professional Writing
> Department of English and Philosophy
> Murray State University
> PhD Candidate, Texas Tech University
> 270-809-4719
> fax 270-809-4545
> pam.brewer at ttu.edu
>
> Please note that in August 2007, I will begin a new position at Appalachian
> State University.  My Texas Tech email (pam.brewer at ttu.edu) can be used to
> reach me at any time.
>
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-- 
Alexander Semenov.
MA student
Faculty of Sociology
Moscow School of Social and Economic Sciences (MSSES)
http://www.msses.ru/English/index.html