[Air-l] Research on closed social networking sites
Sandra C. Bavasso Roffo
scbr at sinectis.com.ar
Mon Jun 18 21:27:23 PDT 2007
Hi All,
A friend of mine is finishing her thesis that is about social networking
sites *nothing original there* but her work has an original a twist.
As part of her research she is trying to compare the attitude of the same
group of people in a completely closed social networking (closed to alumni
of one specific University) against their attitude in a more open online
community like LinkedIn.
The reason she is using LinkedIn, is that her test group is more into
business and career development so most of the alumni are already using
LinkedIn.
She is working with the 90-9-1 theory of participation and trying to see
also how the theory of the "weak links" as generators of business and career
opportunities works or not on both sites.
I am helping her a little and while we have found extensive research on
Facebook, we have found almost nothing on LinkedIn.
Any recommendation? She is already sending her survey out but some specific
bibliography on LinkedIn will be appreciate!
Thanks,
Sandra :)
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