[Air-l] book announcement

[Adrian Miles]

ALT-X PRESS LAUNCHES "ILLOGIC OF SENSE: THE 
GREGORY L. ULMER REMIX" AS THE LATEST ADDITION TO 
ITS INFLUENTIAL EBOOK SERIES

BOULDER, Colorado, May 10, 2007 --The Alt-X 
Online Network, a space "where the digerati meet 
the literati" and on the Internet since 1993, 
announces the release of a new Alt-X Press ebook 
entitled "Illogic of Sense: The Gregory Ulmer 
Remix" edited by Darren Tofts and Lisa Gye, and 
designed by artist Joel Swanson of hippocrit.com.

Illogic of Sense: The Gregory L. Ulmer Remix
Edited by Darren Tofts and Lisa Gye
Design by Joel Swanson
http://www.altx.com/ebooks/ulmer.html

Contributors include Niall Lucy, Jon McKenzie, 
Linda Marie Walker, Craig Saper, Rowan Wilken, 
Marcel O'Gorman, Teri Hoskin, and Michael 
Jarrett, with an introduction by editors Tofts 
and Gye.

"Illogic of Sense: The Gregory L. Ulmer Remix" is 
an exciting new ebook publication that employs 
theorist Gregory Ulmer's invocation to invent new 
forms of electronic writing.  As the ebook's 
editors, Darren Tofts and Lisa Gye, write in 
their brilliant introduction, "Ulmer has been at 
the forefront of thinking about new cultural 
formations as the paradigm of literacy converges 
with digital culture." Ulmer's work has been 
central to contemporary thinking on the future of 
writing and his international presence as one of 
the leading figures in media arts discourse has 
influenced a multitude of disciplines from 
electronic literature and Internet art to 
critical theory, communications studies, and art 
history. The ebook features a diverse group of 
artists, theorists, and creative writers who 
develop new forms of hybridized "digital 
rhetoric."  Their inventive and audacious 
experiments take advantage of recent developments 
in the field of new media studies, and as part of 
Alt-X's mission to participate in the creative 
commons provided by the Web, are available for 
free download.

This provocative collection of multi-tracked 
writing puts into play many of Ulmer's 
breakthrough theories summed up in his most 
recognized hot-button terms: applied 
grammatology, heuretics, post(e)-pedagogy, 
textshop, mystory, and choragraphy. Encouraged by 
the example of Ulmer's own hyperrhetorical 
writing style, the authors incorporate collaged 
imagery, mp3 soundtracks, and QuickTime movies 
into their innovative multimedia mix while 
exploring how these same extensions of "writerly 
performance" explode the false barrier between 
academic discourse and spontaneous poetics, 
narrative and rhetoric, and autobiography and 
fiction. Positing an "illogic of sense" to 
reclaim what Ulmer calls an "anticipatory 
consciousness," designed to utilize the force of 
intuition as a way to invent emergent forms of 
knowledge, this grouping of hypermedia texts 
showcase how interdisciplinary writers can remix 
the methodological approach of an avant-garde 
philosophy propelled by Ulmer, one that 
prioritizes an ongoing process of discovery and 
media arts assemblage.

The ebook is beautifully designed by artist Joel 
Swanson of hippocrit.com, who crosses his 
visionary design sensibility with state of the 
art technology to produce an original work of 
ebook-art that many will view as finally 
fulfilling the long-promised potential of online 
publishing to use stimulating visual arrangement, 
media hybridization, and typographical ingenuity 
to blur the distinction between publication, 
exhibition, and design performance.

“Simultaneously celebrating and expanding on the 
writing performances located in Gregory Ulmer's 
rich oeuvre of totally remixable source material, 
the collection of essays in 'Illogic of Sense' 
adhere to an experiential approach to 
creative/critical writing and in so doing teach 
us how to write a theory of poetics that will 
help us invent a new field of study that I would 
call interdisciplinary digital humanities." - 
Mark Amerika, series editor, Alt-X Press; author 
of "META/DATA: A Digital Poetics" (MIT Press, 
2007)

You can download "Illogic of Sense: The Gregory 
L. Ulmer Remix" ebook as well as other Alt-X 
ebooks for free at http://www.altx.com/ebooks/

-- 
cheers
Adrian Miles
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