[Air-l] On-line focus groups

Mark D. Johns mjohns at luther.edu
Wed May 2 13:31:54 PDT 2007


Semenov Alexander wrote:
> Hello, all!
> After a rough search in aoir-archieves without results I'm asking directly:
> Does anyone know any papers on on-line focus groups? Anything will go
> - methodology, examples of usage, results of such surveys, areas of
> application, restrictions, platform and software descriptions and so
> on.
> Thanks in advance!
> Best wishes,
> Alexander Semenov.

Williams, M. and Robson, K. (2004). Reengineering Focus Group 
Methodology for the Online Environment. In M. D. Johns, S-L. S. Chen, 
and G. J. Hall (Eds.) Online Social Research: Methods, Issues, and 
Ethics (Digital Formations Series, Vol. 7 – Steve Jones, Series Editor) 
New York: Peter Lang  ISBN 0-8204-6101-6
-- 
Mark D. Johns, Ph.D.
Associate Professor and Head of the
  Department of Communication Studies
Luther College, Decorah, Iowa USA
http://academic.luther.edu/~johnsmar/
-----------------------------------------------
"Get the facts first. You can distort them later."
     ---Mark Twain



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