[Air-L] boilerplate email message research

Marj Kibby Marj.Kibby at newcastle.edu.au
Mon Oct 29 13:39:48 PDT 2007

New Media & Society, Vol. 7, No. 6, 770-790 (2005)
Email forwardables: folklore in the age of the internet 
Marjorie D. Kibby 

Email communication fosters an environment where messages have an inherent ‘truth value’ while at the same time senders have reduced inhibitions about the types of messages sent. When this is combined with a convenience and ease of communication and an ability to contact huge numbers of people simultaneously, email becomes a rapid and effective distribution mechanism for gossip, rumour and urban legends. Email has enabled not only the birth of new folklore, but also the revival of older stories with contemporary relevance and has facilitated their distribution on an unprecedented scale. 


Dr Marjorie Kibby, 
Senior Lecturer in Communication & Culture
Faculty of Education and Arts
The University of Newcastle,  Callaghan NSW 2308 Australia
Marj.Kibby at newcastle.edu.au
+61 2 49216604
>>> julie dare <jsdare at ozemail.com.au> 10/29/07 11:51 PM >>>


Can anyone advise of research or references on the social use of
'boilerplate' or prefabricated email messages - the messages containing
jokes, sayings, cute messages etc. (not spam)  that get forwarded on from
person to person. The only direct reference I can find is the Boneva and
Kraut article, Using e-mail for personal relationships: The difference
gender makes, in The American Behavioral Scientist, November 2001. 


Many thanks

Julie Dare




The Air-L at listserv.aoir.org mailing list
is provided by the Association of Internet Researchers http://aoir.org
Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

Join the Association of Internet Researchers: 

More information about the Air-L mailing list