[Air-L] web2.0 discourse, logo and taglines

[smork at itu.dk]

Hi all

Have any of you or do you know of some who have published on the rhetoric
of web2.0, especially the way these companies uses logo and taglines as a
way of branding themselves. Think taglines like Flickr’s ”flickr loves
you” or Google’s ”don’t be evil” and other tacky lines (pun intended).

Cheers,

Soeren Moerk Petersen