[Air-L] Most popular sites

[Heath Row]

I'd say that Alexa's good for comparing Web sites on a relative basis,
but that it's not good for hard numbers. Also, as others have
mentioned, their methodology allows for some questioning.

According to comScore, which includes a Community/Religion category in
their Key Measures report, the top 10 religion sites in December 2007
were

* Beliefnet Network
* Salem Web Network
* CHRISTIANBOOK.COM
* About.com Religion
* LDS.ORG
* THEINTERVIEWWITHGOD.COM
* CHRISTIANITYTODAY.COM
* CHRISTIANET.COM
* CSMONITOR.COM
* GOSPELCOM.NET

That list includes many non-community sites, so I'd consider it an OK
approach to looking at religion-oriented publishers online.

Turning to Nielsen//NetRatings, AdRelevance doesn't offer a similar
"genre," but you could check individual sites' ad impressions.

Both services are quite expensive and outside the budgets of most
individuals -- and they raise their own methodology questions -- but
they're where I'd turn for data.

Heath

On Feb 5, 2008 10:05 AM, Eric Goldman <egoldman at gmail.com> wrote:
> It's my understanding that Alexa is heavily skewed towards measuring web
> browsing by marketing folks because they are the main people who have
> installed the Alexa client.
>
> The Google PageRank displayed via the Google toolbar is notoriously slow to
> update, which makes it typically out-of-date.