[Air-L] open-access is the future: boycott locked-down academic journals

[Jimmy Wales]

Christian Nelson wrote:
> That's A question, not the only one. As I noted before, if you build  
> it, they will not come. Not unless you lure the big names away from  
> the current journals, and that isn't going to happen on its own.

I agree but this strikes me as a pretty small part of the problem.  One 
of the interesting things about the Internet is that for things like 
this, switching costs are quite low.  So yes, I agree: luring big names 
is part of what has to be done.  I just don't find that particularly 
daunting.